SHORT STORY

Strategic Manager, Entrepreneur, Business Researcher.

Dr. Jesse Kinyua is a renowned expert in strategic management, entrepreneurship, international business, marketing management, and economics. As the founder of Conectus Ltd., he brings extensive experience in consultancy, research, and industry collaboration. He has lectured widely, advised organizations on strategy and change management, and helped businesses drive growth through innovative, data-driven solutions. His expertise spans academia and industry, making him a trusted leader in business consultancy and market research.

Dr. Jesse Kinyua

CEO

COMPANY FOUNDER

Research Interests

Dr. Jesse Kinyua’s research focuses on strategic management, entrepreneurship, market management, and economics. His work explores innovative business strategies, market dynamics, and economic trends to provide valuable insights for businesses and policymakers.

Publications in Journals

Muketha J K, Kinyua J.M., Njeru D.M.& Njagu Z.N (2023). Influence of Green Packaging on Environmental Performance of Floriculture Firms, Kenya. African Journal of Business and Economic Research (AJBER) Vol. 18, (4), 213 – 234
Tetu M.M., Joshua P.M & Kinyua, J.M (2023). Workplace Safety and Employee Productivity Manufacturing Firms in Kenya. Cogent Business & Management, 10:2, 2215569, DOI: 10.1080/23311975.2023.2215569
Tetu M.M., Joshua P.M & Kinyua, J.M (2023). Workplace safety, Employee safety attitudes and employee productivity of manufacturing firms. SA Journal of Human Resource Management ISSN: (Online) 2071-078X, (Print) 1683-7584
Tetu M.M., Joshua P.M & Kinyua, J.M (2023). Workplace Safety Ergonomics and Employee Productivity Of Manufacturing Firms, BALTIC JOURNAL OF LAW & POLITICS A Journal of Vytautas Magnus University 16 (2(2029-0454
Gachoki J.M, Kinyua, J.M & Kariuki. S, N (2022) Diversification Strategies and Performance Of Insurance Companies In Kenya. Journal of Positive School Psychology http://journalppw.com, 6 (10) 1 –11
Wanjugu G. S, Kinyua J. M, Mburugu K. N (2022) The Influence of Uncontested Market Space Strategy on the Financial Performance of Manufacturing Firms in Kenya, Webology (ISSN: 1735-188X), 19, 2, 3395- 3413
Gachoki J.M, Kinyua, J.M & Kariuki. S, N (2022). Mediation Effect of Cannibalization On The Relationship Between Diversification And Performance Of Insurance Companies In Kenya, Journal of Positive School Psychology Http://Journalppw.Com, 6, (10) 1591-1602
Gachora S W & Kinyua J. M & Kirema N. M, 2020. “The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya,” The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(12), pages 995-1000, 12-2020.
Chege P.N., Kinyua J.M & Kirema N. M, 2020. “The Influence of Political Environment on the Performance of Business Process Outsourcing Sector in Kenya,” The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(8), pages 770-775, 08-2020
Chege P.N., Kinyua J.M & Kirema N. M, 2020. “Performance Measurement of the Business Process Outsourcing Sector in Kenya: Balance Scorecard Approach,” The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(11), pages 962-968, 11-2020.

Presentation of Papers at Academic and Professional Conferences

Kinyua, J.M, Amuhaya, M.A and Namusonge, G.S. (2019). Stakeholder Management and Financial Performance of Deposit Taking SACCOs. The 5th DeKUT Internal Conference on Science, Technology, Innovation & Entrepreneurship.
Kinyua, J.M, Amuhaya, M.A and Namusonge, G.S. (2019). Corporate Social Responsibility and Financial Performance of Deposit SACCOs. Kirinyaga University 4th International Annual Conference.

Books Published

Kinyua, J.M (2020). Strategic Management and Policy, Implementing Strategy, Vichub Printing Press, Conectus Ltd, Nairobi.
Kinyua, J.M (2020). Out of Captivity into Victory, Vichub Printing Media, Conectus Ltd, Nairobi.
Kinyua, J.M (2020). Pressed but not in Despair, Vichub Printing Media, Conectus Ltd, Nairobi.
Global Strategic Management, Exploring Global Business Landscape. Integrity Publishers, USA.

Our Leader

SHORT STORY

Strategic Manager, Entrepreneur, Business Researcher.

Research Interests

Publications in Journals

Presentation of Papers at Academic and Professional Conferences

Books Published

Conectus

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