CONECTUS LTD

Have Any Questions?

+2547 21 281 720

Visit Us Daily

Kahawa Sukari, Nairobi

Our Working Hours

Mon - Sat: 8.00 - 18.00

Home > Portfolio > Market Research & Analysis

Market Research & Analysis

OUR IMPACT

Enhancing Market Competitiveness in Floriculture

Company: Bloom Kenya Ltd.
Year: 2023
Category: Market Research & Analysis

Bloom Kenya Ltd., a leading floriculture company, faced increasing pressure from international buyers to adopt sustainable packaging. The company struggled with identifying cost-effective, eco-friendly alternatives that would comply with export regulations while maintaining product quality. Additionally, they lacked insights into customer preferences for green packaging.

Our Solution

We conducted an in-depth market analysis on sustainable packaging trends, assessing the cost and environmental impact of different materials. We also engaged key stakeholders, including suppliers and regulatory bodies, to identify viable solutions. A pilot project was launched to test different packaging materials while gathering customer feedback.

Results

The company successfully transitioned to an eco-friendly packaging solution that met global export standards. This shift improved brand reputation among environmentally conscious consumers, led to a 20% cost savings in packaging materials, and positioned the company for long-term sustainability in the global market.