Business Strategy and Governance

We conducted market research to identify gaps in the insurance sector and assess customer needs. Through a data-driven approach, we developed a diversification strategy focusing on microinsurance and customized insurance solutions for SMEs. We also provided guidance on marketing and distribution channels to maximize product uptake.

The company successfully launched a new line of microinsurance products, attracting previously underserved customers. This diversification strategy led to a 25% increase in revenue within a year and strengthened the company's market position. Additionally, existing customers responded positively, reducing policy cancellations.